Sony launched the new PlayStation Store yesterday via system update version 2.30 for the PS3. The update also offers DTS-HD audio support.

As promised Sony has included loads of new downloads on PSN including a demo for Sega SuperStars Tennis, trailers for Bionic Commando Rearmed and Lost Planet as well as a Super Stardust HD solo add-on.

The store itself is sporting a shiny new look, with easier to read menus meaning easier navigation, a more intuitive and dynamic user interface and faster browsing. The new interface reorganizes the content into eight categories: new releases, downloadable games, view all by title, add-ons, demos, videos, featured items and themes & wallpapers.

Interested in more screenshots? Check out El33tonline’s previous coverage.