In what is turning out to be a bit of a shocking time for EA, it was recently announced that they were to close one of their studios, namely the EA Casual division.

This decision comes after the departure of EA Casual president, Kathy Vrabeck, who has in the past served as president of Activision Publishing. In an issued statement, EA said:

“EA has learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic. With the departure of Kathy Vrabeck, EA is reorganizing to integrate casual games - development and marketing - into other divisions of our business.”

“We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be a new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics.”

The different EA labels, if you’ll remember, were instituted last year and comprised the EA Games, EA Sports, EA Sims and EA Casual divisions, essentially splitting the company up into four divisions.