The Entertainment Software Association (ESA) has announced the return of E3 to its previous June timeframe, being held from June 2nd to June 4th at the Los Angeles Convention Centre.

The event will see a new format, which includes a greatly expanded number of invitations to members of the games industry as it welcomes “all qualified computer and video game industry audiences, including international and U.S.-based media, analysts, retailers, developers and business partners to preview the latest in interactive entertainment and technology.” The show will not be open to the public, however, as previous reports may have indicated.

Other changes include ‘increased booth sizes, increased qualified audiences, and an intensified focus on reinforcing the high-octane growth, innovation, and captivating entertainment that are driving the computer and video game industry.’ CEO of the ESA, Michael D. Gallagher commented:

“Video games are the fastest growing and most compelling sector of the entertainment industry. And, this upgraded event will reflect the growth, innovation and excitement of our industry. The breadth, scope and quality of the changes made to the show will make E3 the must-attend event of the year.”

Another revelation is that the ESA will allow E3 access and participation to non-ESA members. “Organizers noted they are expanding the list of companies eligible to participate. Companies involved in console, PC, online, and mobile game publishing and developing, qualified business partners, as well as makers of video game hardware and peripherals can exhibit.”

One of the harshest critics of E3 2008 was non other than CEO of Electronic Arts, John Riccitiello, but with this news, it sounds like he’s updated his opinion by saying, “The E3 Expo will be the pre-eminent North American gaming show next year. The new, larger event is better for industry leaders and for serious gamers.”

Another big critic of 2008’s event, president of Ubisoft North America Laurent Detoc, also had some kinder words to share; “The video game business will be twice as big in 2009 as it was in 2006 when we had the last real E3 Expo - so get ready for some fireworks! The changes made will ensure that the 2009 E3 Expo conveys the best of what makes us proud as entertainment leaders.”