Chart Track recently released figures that confirm that over one million people are now ‘Wii-ing’ in the UK, making the Nintendo Wii the fastest selling home console in UK video game history.
The Wii reached the one million sales mark in a record 38 weeks, 11 weeks faster than the PS2 which took 50 weeks to reach one million sales in the UK and 22 weeks faster than the Xbox 360 which took 60 weeks.
Traditionally the video game industry experiences peaks and falls during different times of the year, however, both the Nintendo DS and Wii sales figures’ have illustrated that they are selling regardless of the season. This can be put down to non-traditional gamers buying this hardware and software without paying attention to the launch dates of new games as well as Nintendo’s titles (especially the Touch! Generations range) appealing to new gamers. Currently the Wii holds 68% of the home console market while the Nintendo DS holds 86% of the handheld console market.
David Yarnton, General Manager of Nintendo UK had this to say about the performance of the Wii in the UK: “The non-stop demand for Wii even in the traditionally slow sales periods for video games in the UK is clearly behind this record breaking achievement. The performance of both systems appears to indicate that unprecedented interactive entertainment experiences, provided by a combination of the revolutionary nature of DS and Wii with the increasing number of unique software titles for the system from Nintendo and third parties, are being enjoyed by both avid and new gamers of all ages.
With more great games such as Super Mario Galaxy, Metroid Prime 3 and Endless Ocean launching in 2007, Wii, together with Nintendo DS, will continue to be the main driving forces behind the expansion of the video game market this year.”
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