IDG World Expo today announced that Nintendo of America will be an anchor exhibitor for IDG World Expo’s Entertainment for All Expo (E for All). E for All will be running from the 18th to the 21st of October at the LA Convention Center.

Created for people who are passionate about video games, E for All is a new event which was launched in response to demand from consumers to see and try new products before they reach the stores shelves. Organisers are anticipating that the expo’s mid-October dates will launch an early and successful holiday shopping season for the gaming industry. Consumers will be able to test the latest games and gadgetry and purchase products at the onsite retail facilities.

“The E for All Expo supports Nintendo’s mission to reach as many types of consumers as possible to expand the world of video games to new audiences,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Our Wii and Nintendo DS systems are all about gaming for the masses, and the E for All Expo will give consumers a chance to try out the hottest new Nintendo video games.”

“Nintendo’s early involvement in E for All demonstrates the importance of a broad consumer-focused event for this industry,” says Mary Dolaher, executive vice president of IDG World Expo. “E for All has been shaped from the ground up with all gamers in mind, and Nintendo has proven its commitment to embracing the spectrum of gamers, as we’ve seen with their launch of the Wii. In addition to being our flagship exhibitor, Nintendo of America Executive Vice President of Operations Don James has agreed to serve on our Exhibitor Advisory Board. I couldn’t ask for a more universally respected colleague in this new venture.”