Nintendo is not to be outdone by the PS3 breaking sales records in the UK this past weekend. Nintendo today announced that the Nintendo DS and DS Lite combined have sold over three million units in the UK with the DS taking 68% of sales of the 2007 handheld console market.
Nintendo has credited its success to games and software which has been designed to appeal to a wide range of people including non-gamers. The Touch! Generations titles, including Dr Kawashima’s Brain Training, Nintendogs, Electroplankton and Sudoku Master, stand as examples of the popularity of DS titles among non-gamers.
David Yarnton, Nintendo UK’s general manager said “It’s a great testament to the strength of the DS hardware and software range available, that just as Nintendo DS has passed its second birthday here in the UK, it reaches such a landmark sales figure. With many more Touch! Generations games launching in 2007, Nintendo DS and Wii will continue to be the main driving forces behind the expansion of the video game market this year.”
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