Nintendo of America has hired two new executive vice presidents, Cammie Dunaway as the new executive vice president of sales and marketing and Shigeyuki Takahashi as the executive vice president, special assignment.

Dunaway will report to Nintendo of America’s president, Reggie Fils-Aime while Takahashi will report to Nintendo of America’s chairman and CEO Tatsumi Kimishima. Both will be based in Nintendo’s new Silicon Valley offices in Redwood Shores, California.

Building on success, proving everyone’s a gamer

Dunaway will become responsible for sales and marketing activities for the Mario factory in the US, Canada and Latin America from the 5th of November, stepping into the position vacated by Fils-Aime when he was promoted last year in May. Previously the chief marketing officer for Yahoo, Dunaway brings over 20 years of experience to the table.

“Cammie Dunaway is the perfect choice to drive the next phase of Nintendo’s business,” Fils-Aime says. “She is a tremendous leader and will help continue momentum behind both Wii and Nintendo DS.”

“Being able to further shape a leading brand like Nintendo is a tremendous opportunity,” Dunaway says. “I’m looking forward to building on Nintendo’s industry-defining reputation as a disruptor, as the company continues to prove that everyone’s a gamer.”

A valuable asset

Takahashi will begin conducting special research activities, provide perspective regarding sales and marketing and support Kimishima regarding Nintendo’s future business expansion plans. Currently the president of Nintendo Research Inc, Takahashi has been part of the Nintendo team since 2006 and will begin his new position on the 1st of November.

“Shigeyuki Takahashi’s research and knowledge have been - and will continue to be - valuable assets to Nintendo,” Kimishima says. “He will be a great addition to our new office.”