Chart Track, UK’s leading independent sales tracking company, have released figures showing that Nintendo UK is now the 2006 UK market leader in video games hardware. They have surpassed all competition in both the home and handheld console markets. Chart Track have confirmed that over two million people in the UK now own a DS.
Nintendo also revealed its success with the DS with over one million people across Europe owning copies of Dr Kawashima’s Brain Training: How old is your brain? Animal Crossing: Wild World and New Super Mario Bros.
Ahead of the pack
The success of Nintendo’s DS Lite combined with the popularity of their range of Touch! Generations games have meant Nintendo has secured its lead in the UK handheld market. Just five months after the DS Lite launched combined weekly sales of the DS Phat and DS Lite in UK continue to cumulatively outsell handheld rivals by a rate of over 2.5:1. Meaning that for every one non-DS unit sold, 2.5 DS units are being sold.
Lisa Morgan, CEO of GAME Group PLC said, “Nintendo DS has played an increasingly important part of our business in 2006. Not only has the DS performed really well, but Nintendo are following through on their promise of expanding the gaming audience, which is key to GAME too. This is evident in the broad range of people coming into our stores to purchase both DS hardware and software.”
Appealing to gamers and non-gamers alike
General Manager of Nintendo UK, David Yarnton, commented “The ability of Nintendo DS to appeal to both gamers and non-gamers alike through an exciting, fun and innovative portfolio of software has been instrumental in its succeess in the UK, with many more Touch! Generations games launching this year and into 2007, Nintendo DS will continue to be the main driving force behind the expansion of the video game market this year.”
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