The fact that 600 000 Wii consoles sold in the US during the first eight days of its availability seems to indicate that there is a massive rush for consumers to get their hands on this next-gen console. Nintendo is shipping huge numbers of the Wii globally in an attempt to keep up with the record demand.
The Wii is set to launch in Europe on the 8th of December and, in anticipation thereof, a huge shipment of Wiis has just arrived in Europe ahead of this launch. A high demand for the Wii is anticipated, with an unprecedented number of pre-orders have already having been taken.
Nintendo want everyone who wants to get their hands on a Wii to be able to do so and so are doing their best to replenish their stocks. But they have warned that due to demand you will have to be quick if you want one. Laurent Fischer, Marketing Director of Nintendo, Europe commented, “we’re launching a great product and we knew that demand would be high. Nintendo’s expansion of the gaming market is paying dividends and Wii really is the ‘must have’ item for Christmas. Obviously, we’re doing everything we can to make sure that everyone who wants one, gets one.”
Nintendo is shipping 4 million consoles globally by the end of 2006. This is the largest ever shipment for a Nintendo console launch. The Wii was launched in the US on the 19th of November, with Japan to follow on the 2nd of December, Australia on the 7th of December and finally Europe on the 8th of December.
The surge in demand can be attributed to the much wider audience which Nintendo has successfully aimed this console at through its intuitive controller. Nintendo has reached an installed base of 7 million with the DS in Europe this year, success which Wii aims to replicate in the home.
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