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Reebok signs for Pro Evolution Soccer 6
Posted by Lisa on October 20, 2006 at 04:40 AM

Konami Digital Entertainment GmbH recently announced a partnership with Reebok for Pro Evolution Soccer 6. According to the Konami Press Release, Reebok will work with Konami over the whole marketing and promotional campaign. Reebok branding will also be displayed within the game, with branded balls, trophy and advertising featuring prominently. Reebok have tied it in with their new European football marketing campaign.

Pro Evolution Soccer 6 is one of the most anticipated titles for any format. It is due to be released on the 26th of October 2006 on the PS2, Xbox 360 and PC-DVD, with the DS and PSP versions following shortly thereafter.

“Pro Evolution Soccer 6 is an outstanding football simulation and Reebok is delighted to be involved with a game that is so highly regarded in both the gaming community and the youth marketplace as a whole,” says Roy Gardner, Reebok European Marketing Director – Lifestyle. “We are looking forward to working with Konami and being involved with the launch of the game.”

Martin Schneider, European Marketing and PR Director of Konami Digital Entertainment GmbH commented that “Reebok’s efforts at working closely with target age groups akin to those Pro Evolution Soccer 6 appeals to make them a perfect partner for Konami. As such, we are delighted to be working closely with them to extend awareness of both brands in a partnership that fits perfectly with both companies.”

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