rAge 2006 – Xbox 360 official launch party!

Saturday 30 Sep 2006

Getting back to the hotel after the official Xbox 360 launch, I noticed that everything I looked at had a slight green tinge about it. Could this be for real? Could I be seeing Xbox even after I had left the event! It would not come as a surprise. Microsoft have pulled out all the stops to make sure that this console launch would not be soon forgotten.

Upon going through the doors into the event we were “branded” with glowing neon green glow sticks that were fastened around our wrists, these bore an uncanny resemblance to the Xbox 360’s power circle which is the main symbol they are trying to embed into the consumers minds. Of course we then were ferried along a pathway guided by the beautiful Xbox “booth babes” who I would like to hope would still be as nice and friendly towards me even if they weren’t being paid. A quick ride up the escalators and we were at the main launch area, and were presented with our first drink of the night, apple sours shots (also fitting in with the green profile).

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